Belfast natives the Rising have a bold new single and a bold new strategy
The new single is bold - it is a Country reimagining of the 2004 single Love Machine from Girls Aloud.
The strategy is bold - it goes against the long-established way of releasing singles and albums – Chris intends an almost constant programme of new music releases, in his words:
“This ambitious new strategy is designed to meet modern consumption and the changing face of the music industry in the digital age. We will be releasing a new single every month this year”
The intention is to “keep on everyone’s radar”, and Chris is certainly not one to shy away from embracing new ideas and encouraging discussion about trends in music, especially in the Independent/Country scene
This first single of the new strategy is a cover of the original pop single, but the backing instruments have been replaced by country instruments including banjo and even a cowbell with a beautiful instrumental break opening the final third of the track.
The Rising’s vocalist Chantelle has kept up with the almost frenetic pace of the original 116 beats per minute track – and if has managed to increase the pace to 127 beats per minute! Originally performed as an “unexpected cover” on BBC Introducing, the positive reaction led the Rising to record it and release it as their first single of 2020
The single, Love Machine, is a well-produced and performed cover, time will tell if the new way of doing things will also prove successful –we wish luck to The Rising and will watch with interest!
Love Machine is available to download from 23 February with pre-saves live on Valentine’s day.