What can we say about Jade
that we haven’t said before? We’ve known
Jade both professionally and personally for years now, spent time with her on
festival stages, green rooms, award shows and in quieter moments post show and during
those festivals. Although her arrival on
the scene was pretty spectacular (how many views now on THAT video?) and despite
winning many awards, Jade is still – well, Jade!
We’ve all seen her sing her
own creations, duet with other UK artists and absolutely rock the stage with the
Honky Tonk Roadshow and those big finale shows at Buckle and Boots, we’ve seen
her play intimate shows with all the same energy and professionalism too.
Performer, songwriter and now
mother, Jade has never sat still. Never
really “re-inventing” herself, Jade keeps pushing, pushing at the industry,
pushing at the genre and pushing at herself.
Girls Night In, The Company You Keep, Do You Know Any Oasis, One Night
Stand – it feels like there’s just no limits!
Its not scattergun though,
Jade is taking stock of her life and career, which leads us to her new
album. Rebegin is as much a
statement as a body of work. We’ve heard
some of the tracks as singles, we’ve heard some live, but put together it shows
us where Jade is, and where she’s going.
Blending emotional songs (Rebegin, Monster) with pure
power (Drink You Outta My Mind) the focus is
on her vocal, although with husband Luke Thomas in her corner, the instrumentation
is obviously superb. The vocal – even the
slower tracks have power to them, Jade sings them like she means every word,
because she does! The words themselves
are powerful, with the album featuring additional writing by producer Alyssa
Bonagura, Laura Oakes, Phil Donnelly, and Jessica
Thristan. The writing reflects
Country – it’s honest storytelling, and it comes from the heart.
So, great vocals, great
instrumentation, great songwriting. An
album that means something and is very listenable. What else could we ask for? Well, a tour obviously! Live performances are the backbone of music,
especially Country. You can sit at home
listening to this album (and you really should!) but to hear it live, to hear
Jade talk about the songs (we can’t imagine Jade on stage not talking!) has to
be the best way to experience it.
Playing across the UK from
April 20 you can catch Jade in London, Birmingham, Manchester,
Newcastle, Glasgow, and Leeds before she takes a breath ahead of festival
season, starting at Buckle and Boots.
I changed my name, changed my address and I let some people go. I got a baby on the way, something I didn’t think Id say for a while, but I wouldn’t change a thing, I’m ready to rebegin.
It’s a new chapter for Jade in so many ways, and we’re thrilled to see it – and excited for what comes next!
Rebegin, The new album from Jade Helliwell is available to presave now and download from Friday 20 March. Tickets for the Rebegin tour can be found on her website.
Find Jade on Facebook and Instagram, and follow her on Spotify
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